Weekly SEO Update: June 18–19
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Google Search Ranking Volatility Heats Up June 18th
In a report published by Search Engine Roundtable, Barry Schwartz highlighted a new movement in Google’s search rankings on June 18th:
While the SEO community may be growing weary of constant ranking fluctuations, the latest data shows that Google’s search results are again experiencing noticeable volatility. Whether or not this translates into real traffic changes remains to be seen, but it’s a reminder to stay alert, monitor your rankings, and continue focusing on delivering high-quality, user-focused content. As always, the best way to adapt to these shifts is to stay consistent and align your strategy with Google’s core principles.
The Google Algorithm Changes tool shows the average fluctuations, volatility in the Google search results.
Google’s search results saw some noticeable movement on June 18th, as reported by Barry Schwartz on Search Engine Roundtable. Once again, we’re seeing signs of ranking volatility, and while it’s not yet clear if it’s affecting traffic in a big way, it’s something to watch.
So what should we do about it? Don’t panic. Keep an eye on your rankings, but stay focused on what works, creating high-quality, helpful content for your users. Review your latest pages to make sure they’re relevant and valuable, and don’t rush to make big changes based on short-term fluctuations. SEO is a long game, and updates like this are just part of the process.
June 19 – Google Rolls Out “Search Live” Talk & Listen Feature in AI Mode
Google has officially started rolling out the talk and listen version of Search Live inside the Google app for users who opt into the AI Mode experiment via Labs on Android and iOS. Unlike the camera-based version demoed at Google I/O, this feature is audio-only for now, allowing users to have a back-and-forth voice conversation with Search.
Users can explore links during the conversation or review responses later using the transcript feature. This lets them continue the interaction by typing or revisit past searches in their AI Mode history.
The camera/visual version of Search Live, which lets users show Google what they’re seeing, will be launched in a few months, but for now, it’s only accessible in the Gemini app.
This rollout marks another step in making search more conversational and interactive. For SEOs and content creators, it’s a signal to optimize for spoken queries and ensure your content is easily discoverable and readable in this voice-based, AI-driven environment. Expect more real-time, interactive search experiences to emerge, and stay ahead by focusing on clear, helpful, mobile-friendly content.
Search Engine Journal:
With Google rolling out this new voice-based Search Live feature, it’s natural to wonder how it might affect your traffic. While it’s still early days, the shift toward conversational, voice-driven search means your content needs to be easy to understand, conversational, and directly answer user questions. To prepare, focus on optimizing for natural language queries, use clear headings, and provide concise, helpful answers. This approach not only helps with voice search but also improves overall user experience, which Google rewards. Keep monitoring your traffic and rankings closely, and stay adaptable as these new search formats evolve.